Not only does Eleva Coffee taste amazing, but their core foundation is rooted in connecting people and driving positive change through giving back.
The first step in building the brand was to conduct extensive research in the heavily saturated coffee industry. By analyzing user research, stakeholder interviews, surveys and competitor analyses, we were able to help the Eleva team re-imagine the brand from the ground up. The story was compelling, and the identity needed to reflect the small farming communities, while appealing to an urban consumer in the United States. With that, a brand system was developed that uses vibrant and lively landscape illustrations paired with a strong typographic logo to merge the culture of the origin countries with the modern coffee world.